Market analysis
The success of a product is never assured. Technology leadership does not automatically lead to market leadership, therefore developing viable products and finding the right channels is essential. This may involve a complete rethink of existing distribution, perhaps even finding new partners. How big will the market be? What will competitors be capable of in the future?
Market forecasts shouldn't be developed by nowcasting and extrapolation and neither should technological potential. We bring technical intelligence to developing market strategies and ensure that appropriate research is carried out:
• Identifying new markets
• Specifying materials for ink jet
• Identifying key prospects
• Estimating value of markets
• Identifying trends
• Entry strategies
• ROI models
New markets for inks
A major industry supplier wished to understand the potential for their existing products in new markets
Although our client had kept a close eye on developing markets, they had not quantified the potential. We built a market model based around their products and the new markets to which they were suited. The report ranked the opportunities, and identified the barriers to entry, routes to market and the key customers.
New product opportunities
A supplier to the desktop ink jet industry wanted to know whether its products might find use in commercial and industrial ink jet applications
After extensive interviews with key developers and manufacturers, we were able to identify multiple uses for such products, to quantify each potential opportunity, and to recommend a market development strategy for each sector. We also surveyed the patent literature for existing IP.
Supplies Market Analysis
A small firm wanted an analysis of the US market and distribution channels for cartridge-based consumables to present to potential investors
We developed a presentation showing Pivotal Resources’ estimates of market size and growth for ink jet and laser printer consumables. This covered both original and aftermarket supplies and included an analysis of present and projected distribution channels for each.
Materials Technology
A company with a unique, proprietary materials technology wanted to know whether their methods had applications in ink jet printing
We briefed the management team on the principles and current state of ink jet technology and showed several potential uses in existing and developing markets. We provided contact information and introductions to several firms that might apply it.